APA Edition Citation

Philip Kotler Kevin Lane Keller. (2016). Marketing Management (Ed-15.). Pearson.

Chicago Edition Citation

Philip Kotler Kevin Lane Keller. Marketing Management. Ed-15. New Delhi: Pearson, 2016.

MLA Edition Citation

Philip Kotler Kevin Lane Keller. Marketing Management. Ed-15. Pearson, 2016.

Warning: These citations may not always be 100% accurate.