Loading...

QR Code

Strategic Brand Management:Building,Measuring, and Managing Brand Equity

other_versions_link

Bibliografiske detaljer
Hovedforfatter:	Kevin Lane Keller
Format:	Printed Book
Udgivet:	South Asia Dorling Kindersley (India) Pvt.Ltd 2008
Udgivelse:	Ed.4
Fag:	Brand name products- Management Product Management Brand name products Europe
Online adgang:	https://books.google.co.in/books?id=eAEqG_x_QrcC&printsec=frontcover&dq=Brand+Management:Building,Measuring,+and+Managing+Brand+Equity&hl=en&sa=X&ei=WU1tVYGuJoKxuQTJ6YHoAw&ved=0CCIQ6AEwAQ#v=onepage&q=Brand%20Management%3ABuilding%2CMeasuring%2C%20and%20Managing%20Brand%20Equity&f=false

Lignende værker

Strategic brand management:building,measuring and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2009)

Strategic Brand Management:Building,Measuring, and Managing Brand Equity
af: Kevin Lane Keller
Udgivet: (2008)

Strategic brand management :building,measuring and managing brand equity/
af: Keller, Kevin Lane
Udgivet: (2015)

Strategic brand management
af: Keller,Kevin Lane, et al.
Udgivet: (2008)

Strategic brand management new approaches to creating and evaluating brand equity
af: Kapferner, Jean-Noel
Udgivet: (1992)

Brand management
af: Malviya, Subhash
Udgivet: (2007)

New strategic brand management: Advanced insights and strategic thinking
af: Jean-Noel Kapferer
Udgivet: (2012)

Brands and branding /
af: Brown, Stephen
Udgivet: (2016)

Brand astras /
Udgivet: (2003)

Strategic brand management: creating and sustaining brand equity long term/
af: Kapferer, Jean-Noel
Udgivet: (2000)

Brand society :How brands trasform management and lifestyle
af: Kornberger, Martin
Udgivet: (2010)

B2B brand management
af: Kotler, Philip
Udgivet: (2006)

Brand royalty : how the world's top 100 brands thrive and survive
af: Haig, Matt
Udgivet: (2005)

Brand management : Principles and Practices /
af: Dutta, Kirti
Udgivet: (2012)

Asian brand strategy : how Asia builds strong brands
af: Martin Roll
Udgivet: (2006)

Brand society: how brands transform management and lifestyle./
af: Kornberger, Martin
Udgivet: (2011)

Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
af: Kartikeya Kompella
Udgivet: (2006)

Harvard business review on brand management.
Udgivet: (1999)

The World`s greatest brands
af: Nicholas, Kochan; Ed
Udgivet: (1996)

Successful branding
af: Pran K Choudhury; Author
Udgivet: (2001)

9 brand shaastras :nine successful brand successful brand strategies to build
af: Kapoor,Jagdeep
Udgivet: (2009)

Brand management : research, theory and practice /
af: Heding, Tilde
Udgivet: (2016)

Brand management: text and cases
af: Verma, Harsh V.
Udgivet: (2006)

Building the brand-driven business: operationalize your brand to drive profitable growth
af: Davis, Scott M.
Udgivet: (2002)

Brand management
af: Sagar,Mahim
Udgivet: (2012)

Brand society: how brand transform management and lifestyle
af: Martin Kornberger
Udgivet: (2011)

What's in a brand? : building brand equity through advertising
af: John Philip Johnes
Udgivet: (1998)

Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
af: Kompella,Kartikeya
Udgivet: (2006)

Brand Management
af: Harsh V Verma
Udgivet: (2002)

How to use advertising to build strong brands
af: John Philip Jones
Udgivet: (1999)

Brand positioning: strategies for competitive advantage
af: Subroto Sengupta; Author
Udgivet: (2010)

How brands become icons the principles of cultural branding
af: Holt, Douglas B.
Udgivet: (2004)

Managing Indian Brands : Marketing concepts and strategies
af: S. Ramesh Kumar
Udgivet: (2005)

Understanding brands
af: Peter Cheverton
Udgivet: (2006)

Brand Management : Text and Cases
af: Harsh V Verma
Udgivet: (2002)

Brand Management : Text and Cases
af: Harsh V Verma
Udgivet: (2002)

Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
af: De Chernatony, Leslie
Udgivet: (2011)

Brand simple: how the best brands keep it simple and succeed
af: Adamson,Allen P.
Udgivet: (2006)

Brand manners: how to create the self-confident organization to lice the brand
af: Pringle, Hamish
Udgivet: (2001)

Understanding brands
af: Cheverton, Peter
Udgivet: (2008)