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| 100 |
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|a Strategic Brand Management:Building,Measuring, and Managing Brand Equity
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| 250 |
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|a Ed.4
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| 260 |
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|c 2008
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| 300 |
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|u https://books.google.co.in/books?id=eAEqG_x_QrcC&printsec=frontcover&dq=Brand+Management:Building,Measuring,+and+Managing+Brand+Equity&hl=en&sa=X&ei=WU1tVYGuJoKxuQTJ6YHoAw&ved=0CCIQ6AEwAQ#v=onepage&q=Brand%20Management%3ABuilding%2CMeasuring%2C%20and%20Managing%20Brand%20Equity&f=false
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| 942 |
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