APA Edition Citation

Phlip Kotler Gary Armstrong. (2016). Principles of Marketing (Ed-15.). Pearson.

Chicago Edition Citation

Phlip Kotler Gary Armstrong. Principles of Marketing. Ed-15. New Delhi: Pearson, 2016.

MLA Edition Citation

Phlip Kotler Gary Armstrong. Principles of Marketing. Ed-15. Pearson, 2016.

Warning: These citations may not always be 100% accurate.