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Role of Celebrity Endorsement in Brand Positioning : A Study with Reference to Personal Care Products in Chennai City
| Main Author: | |
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| Format: | Ph.D Thesis |
| Published: |
Karaikudi
Alagappa University
2008
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| LEADER | 00501nam a22001097a 4500 | ||
|---|---|---|---|
| 082 | |a 658.827 |b MUR/R | ||
| 100 | |a G.Muruganatham |9 178283 | ||
| 245 | |a Role of Celebrity Endorsement in Brand Positioning : A Study with Reference to Personal Care Products in Chennai City | ||
| 260 | |a Karaikudi |b Alagappa University |c 2008 | ||
| 942 | |c THS | ||
| 999 | |c 191452 |d 191448 | ||
| 952 | |0 0 |1 0 |4 0 |6 658_827000000000000_MUR_R |7 0 |8 THES |9 192116 |a SMBS |b SMBS |c PROC |d 2015-12-09 |l 1 |o 658.827 MUR/R |p SMBST51 |r 2018-09-17 |s 2018-04-05 |w 2015-12-09 |y THES | ||