APA Edition Citation

Frederick Newell. (2004). Why CRM Doesn't Work: How to win by getting customers manage the relationship. Kogan page.

Chicago Edition Citation

Frederick Newell. Why CRM Doesn't Work: How to Win by Getting Customers Manage the Relationship. Noida: Kogan page, 2004.

MLA Edition Citation

Frederick Newell. Why CRM Doesn't Work: How to Win by Getting Customers Manage the Relationship. Kogan page, 2004.

Warning: These citations may not always be 100% accurate.