Customer relationship management : emerging concepts, tools and applications

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Bibliographic Details
Main Authors: Jagdish N sheth, Atul parvatiyar, G shainesh
Other Authors: Customer relations--Management
Format: Printed Book
Published: New delhi Tata mcgraw hill publishing company 2001
Subjects:
Relationship marketing
Online Access:https://books.google.co.in/books?id=Ve-HoVfw7y4C&printsec=frontcover&dq=Customer+relationship+management+:+emerging+concepts,+tools+and+applications&hl=en&sa=X&ved=0CB0Q6wEwAGoVChMIjKH1pvL6xgIV0guOCh15LQu_#v=onepage&q=Customer%20relationship%20management%20%3A%20emerging%20concepts%2C%20tools%20and%20applications&f=false

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