The soul of the corporation : how to manage the identity of your company

Detalhes bibliográficos
Principais autores: Hamid Bouchikhi, John R. Kimberly
Formato: Printed Book
Publicado em: New Delhi Pearson Education 2008
Assuntos:
Brand name products > Management
Corporate culture
Corporate image
Acesso em linha:https://books.google.co.in/books?id=Ao6FUIpA-9sC&printsec=frontcover&dq=The+Soul+of+the+Corporation+-+Hamid+Bouchikhi&hl=en&sa=X&ved=0CB4Q6wEwAGoVChMIhbDhv6yyxwIVSSSOCh3wGgJQ#v=onepage&q=The%20Soul%20of%20the%20Corporation%20-%20Hamid%20Bouchikhi&f=false
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