APA Edition Citation

David A. Aaker & Erich Joachimsthaler. (2000). Brand leadership. Pocket Books.

Chicago Edition Citation

David A. Aaker and Erich Joachimsthaler. Brand Leadership. London: Pocket Books, 2000.

MLA Edition Citation

David A. Aaker and Erich Joachimsthaler. Brand Leadership. Pocket Books, 2000.

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