Cita APA

David A. Aaker & Erich Joachimsthaler. (2000). Brand leadership. Pocket Books.

Chicago Edition Citation

David A. Aaker i Erich Joachimsthaler. Brand Leadership. London: Pocket Books, 2000.

Cita MLA

David A. Aaker i Erich Joachimsthaler. Brand Leadership. Pocket Books, 2000.