APA Edition Citation

David A. Aaker & Erich Joachimsthaler. (2000). Brand leadership. Pocket Books.

Chicago Edition Citation

David A. Aaker and Erich Joachimsthaler. Brand Leadership. London: Pocket Books, 2000.

MLA Edition Citation

David A. Aaker and Erich Joachimsthaler. Brand Leadership. Pocket Books, 2000.

Warning: These citations may not always be 100% accurate.