APA Edition Citation

Kevin Lane Keller. (2003). Strategic Brand Management: Building, measuring and managing brand equity (Ed.2.). Pearson Education.

Chicago Edition Citation

Kevin Lane Keller. Strategic Brand Management: Building, Measuring and Managing Brand Equity. Ed.2. Delhi: Pearson Education, 2003.

MLA Edition Citation

Kevin Lane Keller. Strategic Brand Management: Building, Measuring and Managing Brand Equity. Ed.2. Pearson Education, 2003.

Warning: These citations may not always be 100% accurate.