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Selling blue elephants : how to make great products that people want before they even know they want them

Bibliographic Details
Main Author:	Howard R. Moskowitz Alex Gofman
Format:	Printed Book
Published:	Delhi Pearson Education 2007
Online Access:	https://books.google.co.in/books?id=3pv_-vHAyeMC&printsec=frontcover&dq=Selling+blue+elephants+:+how+to+make+great+products+that+people+want+before+they+even+know+they+want+them+Howard+R.+Moskowitz&hl=en&sa=X&ved=0CCkQ6wEwAGoVChMIg4WC5PSxxwIVUGqOCh2E6g8_#v=onepage&q=Selling%20blue%20elephants%20%3A%20how%20to%20make%20great%20products%20that%20people%20want%20before%20they%20even%20know%20they%20want%20them%20Howard%20R.%20Moskowitz&f=false

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