Howard R. Moskowitz Alex Gofman. (2007). Selling blue elephants: How to make great products that people want before they even know they want them. Pearson Education.
Chicago Edition CitationHoward R. Moskowitz Alex Gofman. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. Delhi: Pearson Education, 2007.
MLA Edition CitationHoward R. Moskowitz Alex Gofman. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. Pearson Education, 2007.
Warning: These citations may not always be 100% accurate.