APA Edition Citation

M. Joseph Sirgy Don R. Rahtz. (2001). Integrated Maeketing Communications: A Strategic Approach. Cengage Learning.

Chicago Edition Citation

M. Joseph Sirgy Don R. Rahtz. Integrated Maeketing Communications: A Strategic Approach. New Delhi: Cengage Learning, 2001.

MLA Edition Citation

M. Joseph Sirgy Don R. Rahtz. Integrated Maeketing Communications: A Strategic Approach. Cengage Learning, 2001.

Warning: These citations may not always be 100% accurate.