Ryan Mathews Watts Wacker. (2008). Whats Your Story?: Storytelling to Move Markets, Audiences, People and Brands. Pearson Education.
Chicago Edition CitationRyan Mathews Watts Wacker. Whats Your Story?: Storytelling to Move Markets, Audiences, People and Brands. Delhi: Pearson Education, 2008.
MLA Edition CitationRyan Mathews Watts Wacker. Whats Your Story?: Storytelling to Move Markets, Audiences, People and Brands. Pearson Education, 2008.
Warning: These citations may not always be 100% accurate.