APA Edition Citation

Larry Percy, John R. Rossiter, & Richard Elliott. (2001). Strategic advertising management. Oxford.

Chicago Edition Citation

Larry Percy, John R. Rossiter, and Richard Elliott. Strategic Advertising Management. New Delhi: Oxford, 2001.

MLA Edition Citation

Larry Percy, et al. Strategic Advertising Management. Oxford, 2001.

Warning: These citations may not always be 100% accurate.