How to use advertising to build strong brands

Lignende værker

• Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
  af: Kartikeya Kompella
  Udgivet: (2006)
• Asian brand strategy : how Asia builds strong brands
  af: Martin Roll
  Udgivet: (2006)
• Brand royalty : how the world's top 100 brands thrive and survive
  af: Haig, Matt
  Udgivet: (2005)
• Behind powerful brands: from strategy to campaign
  af: Jones, John Philip; Author
  Udgivet: (2000)
• Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
  af: Kompella,Kartikeya
  Udgivet: (2006)