How to use advertising to build strong brands

Liknande verk

• Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
  av: Kartikeya Kompella
  Publicerad: (2006)
• Asian brand strategy : how Asia builds strong brands
  av: Martin Roll
  Publicerad: (2006)
• Brand royalty : how the world's top 100 brands thrive and survive
  av: Haig, Matt
  Publicerad: (2005)
• Behind powerful brands: from strategy to campaign
  av: Jones, John Philip; Author
  Publicerad: (2000)
• Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
  av: Kompella,Kartikeya
  Publicerad: (2006)