Advertising campaign strategy : a guide to marketing communication plans

Eitemau Tebyg

• The Lightning Campaign
  gan: palit D K
• Integrated advertising, promotion,and marketing Communications
  gan: Claw,Kenneth E
  Cyhoeddwyd: (2009)
• Integrated advertising,promotion and marketing communications
  gan: Clow,Kenneth E., et al.
  Cyhoeddwyd: (2014)
• Advertising and promotion: an integrated marketing communications perspective
  gan: Belch, George E.
  Cyhoeddwyd: (2002)
• Integrated advertising, promotion, and marketing communications /
  gan: Clow, Kenneth E.