Donald parente. (2000). Advertising campaign strategy: A guide to marketing communication plans (Ed.2.). Thomson learning.
Παραπομπή Chicago StyleDonald parente. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Ed.2. USA: Thomson learning, 2000.
Παραπομπή MLADonald parente. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Ed.2. Thomson learning, 2000.
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