APA Edition Citation

Phlip Kolter & Gary Armstrong. (2008). Principles of Marketing (Ed.12.). PHI LEARNING.

Chicago Edition Citation

Phlip Kolter and Gary Armstrong. Principles of Marketing. Ed.12. Delhi: PHI LEARNING, 2008.

MLA Edition Citation

Phlip Kolter and Gary Armstrong. Principles of Marketing. Ed.12. PHI LEARNING, 2008.