APA Edition Citation

Kiefer Lee & Steve Carter. (2009). Global marketing management: Changes, challenges and new strategies (Ed.2.). Oxford university press.

Chicago Edition Citation

Kiefer Lee and Steve Carter. Global Marketing Management: Changes, Challenges and New Strategies. Ed.2. New delhi: Oxford university press, 2009.

MLA Edition Citation

Kiefer Lee and Steve Carter. Global Marketing Management: Changes, Challenges and New Strategies. Ed.2. Oxford university press, 2009.