V.kumar & Werner J.reinartz. (2006). Customer relationship management: A database approach. John wiley and sons.
Style de citation ChicagoV.kumar et Werner J.reinartz. Customer Relationship Management: A Database Approach. USA: John wiley and sons, 2006.
Style de citation MLAV.kumar et Werner J.reinartz. Customer Relationship Management: A Database Approach. John wiley and sons, 2006.
Attention : ces citations peuvent ne pas être correctes à 100%.