APA Edition Citation

V.kumar & Werner J.reinartz. (2006). Customer relationship management: A database approach. John wiley and sons.

Chicago Edition Citation

V.kumar and Werner J.reinartz. Customer Relationship Management: A Database Approach. USA: John wiley and sons, 2006.

MLA Edition Citation

V.kumar and Werner J.reinartz. Customer Relationship Management: A Database Approach. John wiley and sons, 2006.

Warning: These citations may not always be 100% accurate.