Mik Moser. (2003). United we brand: How to create a cohesive brand that's seen, heard, and remembered. Harward business school press.
Chicago Edition CitationMik Moser. United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered. Boston: Harward business school press, 2003.
MLA Edition CitationMik Moser. United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered. Harward business school press, 2003.
Warning: These citations may not always be 100% accurate.