B2B brand management

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Bibliographic Details
Main Authors: Kotler, Philip, Waldemar Pfoertsch
Format: Printed Book
Published: Germany Springer 2006
Subjects:
Brand name products
Brand name products > Management
Marketing
Economics
Industrial management
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B2B brand management /
by Kotler, Philip
Published 2006
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Printed Book
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B2B brand management
by Kotler, Philip
Published 2006
Printed Book
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