Philip kotler. (2003). Marketing insights from a to z. Wiley india pvt ltd.
Chicago Edition CitationPhilip kotler. Marketing Insights from a to Z. New delhi: Wiley india pvt ltd, 2003.
MLA Edition CitationPhilip kotler. Marketing Insights from a to Z. Wiley india pvt ltd, 2003.
Warning: These citations may not always be 100% accurate.