Geoff lancaster & Paul reynolds. (2001). The art of marketing: Introduction marketing. Crest publishing house.
Chicago Edition CitationGeoff lancaster and Paul reynolds. The Art of Marketing: Introduction Marketing. New delhi: Crest publishing house, 2001.
MLA Edition CitationGeoff lancaster and Paul reynolds. The Art of Marketing: Introduction Marketing. Crest publishing house, 2001.
Warning: These citations may not always be 100% accurate.