The expressive organization : linking identity , reputation and the corporate brand

Bibliographic Details
Main Authors: Majken schultz, Mary jo hatch, Mogens holten larsen
Format: Printed Book
Published: Delhi Oxford university press 2000
Subjects:
Branding (Marketing)
Business communication
Corporate image
Corporations > Public relations

MG University

Holdings details from MG University
Call Number: 659.285 SCH/T
Copy Live Status Unavailable

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