R.S.N.pillai & Bagavathi. (2004). Modern marketing: Principles and practices. S.chand and company.
Chicago Edition CitationR.S.N.pillai and Bagavathi. Modern Marketing: Principles and Practices. New delhi: S.chand and company, 2004.
MLA Edition CitationR.S.N.pillai and Bagavathi. Modern Marketing: Principles and Practices. S.chand and company, 2004.
Warning: These citations may not always be 100% accurate.