Reputation Marketing

Antzeko izenburuak

• The expressive organization : linking identity , reputation and the corporate brand
  nork: Majken schultz, et al.
  Argitaratua: (2000)
• Corporate reputation decoded : building, managing and strategising for corporate excellence /
  nork: Kaul, Asha
  Argitaratua: (2014)
• Crisis, issues and reputation management /
  nork: Griffin, Andrew
• Strategic Reputation Management: Towards a company of good /
  nork: Aula,, Pekka
  Argitaratua: (2008)
• Corporate social responsibility, governance and corporate reputation
  nork: Gottschalk, Petter
  Argitaratua: (2011)