APA Edition Citation

U C mathur. (2006). Strategic marketing management: Text and cases. Mcmillan india pvt ltd.

Chicago Edition Citation

U C mathur. Strategic Marketing Management: Text and Cases. Delhi: Mcmillan india pvt ltd, 2006.

MLA Edition Citation

U C mathur. Strategic Marketing Management: Text and Cases. Mcmillan india pvt ltd, 2006.

Warning: These citations may not always be 100% accurate.