APA Edition Citation

David L. Loudon Albert J. Della Bitta. (1993). Consumer Behaviour (Ed.4.). McGraw Hill Education (India) PVT. LTD.

Chicago Edition Citation

David L. Loudon Albert J. Della Bitta. Consumer Behaviour. Ed.4. New Delhi: McGraw Hill Education (India) PVT. LTD, 1993.

MLA Edition Citation

David L. Loudon Albert J. Della Bitta. Consumer Behaviour. Ed.4. McGraw Hill Education (India) PVT. LTD, 1993.

Warning: These citations may not always be 100% accurate.