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Services Marketing : Concepts, Planning and implementation
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| Format: | Printed Book |
| Published: |
New Delhi
Excel Books
2006
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| Subjects: | |
| Online Access: | https://books.google.co.in/books?id=eZ-rErQSbSsC&pg=PR17&dq=Service+Marketing+:+Concepts,+Planning+and+implementation++C+Bhattacharjee&hl=en&sa=X&ved=0CB4Q6wEwAGoVChMIzbeY-cX6xgIVzFeOCh09kQsn#v=onepage&q=Service%20Marketing%20%3A%20Concepts%2C%20Planning%20and%20implementation%20%20C%20Bhattacharjee&f=false |
| Physical Description: | xx+696p. |
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| ISBN: | 81-7446-477-8 |