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Marketing strategy and competitive positioning

Bibliographic Details
Main Authors:	Graham hooley, Nigel F.piercy, Brigitte nicoulaud
Format:	Printed Book
Published:	UK Pearson education 2009
Edition:	Ed.4
Subjects:	Marketing strategy and competitive positioning
Online Access:	https://books.google.co.in/books?id=Rtm-LUTV4uoC&printsec=frontcover&dq=Marketing+strategy+and+competitive+positioning&hl=en&sa=X&ved=0CB4Q6wEwAGoVChMI_JrI4MX6xgIVCHKOCh39GwxK#v=onepage&q=Marketing%20strategy%20and%20competitive%20positioning&f=false

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