Helen edwards & Derek day. (2005). Creating passion brands: Getting to the heart of branding. Kogan page.
Chicago Edition CitationHelen edwards and Derek day. Creating Passion Brands: Getting to the Heart of Branding. London: Kogan page, 2005.
MLA Edition CitationHelen edwards and Derek day. Creating Passion Brands: Getting to the Heart of Branding. Kogan page, 2005.
Warning: These citations may not always be 100% accurate.