S. Ramesh Kumar. (2003). Conceptual Issues in Consumer Behavior. Pearson.
Chicago Edition CitationS. Ramesh Kumar. Conceptual Issues in Consumer Behavior. Singapore: Pearson, 2003.
MLA Edition CitationS. Ramesh Kumar. Conceptual Issues in Consumer Behavior. Pearson, 2003.
Warning: These citations may not always be 100% accurate.