Jack G.wiechmann. (1998). NTC's dictionary of Advertising (Ed.2.). Viva books.
Chicago Edition CitationJack G.wiechmann. NTC's Dictionary of Advertising. Ed.2. New delhi: Viva books, 1998.
MLA Edition CitationJack G.wiechmann. NTC's Dictionary of Advertising. Ed.2. Viva books, 1998.
Warning: These citations may not always be 100% accurate.