Brand Failures

Bibliographic Details
Main Author: Matt Haig
Format: Printed Book
Published: London Kogan Page 2006
Subjects:
Branding (Marketing)
Brand choice
Brand loyalty
Product management
Brand name products
Online Access:https://books.google.co.in/books?id=6o7SrLdgx8gC&printsec=frontcover&dq=Brand+Failures+-+Matt+Haig&hl=en&sa=X&ved=0CB0Q6wEwAGoVChMInOeW9LPzxgIVCpmUCh07Rwll#v=onepage&q=Brand%20Failures%20-%20Matt%20Haig&f=false

Internet

https://books.google.co.in/books?id=6o7SrLdgx8gC&printsec=frontcover&dq=Brand+Failures+-+Matt+Haig&hl=en&sa=X&ved=0CB0Q6wEwAGoVChMInOeW9LPzxgIVCpmUCh07Rwll#v=onepage&q=Brand%20Failures%20-%20Matt%20Haig&f=false

MG University

Holdings details from MG University
Call Number: 658.827 HAI/B
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