Branded Entertainment

Podrobná bibliografie
Hlavní autor: Jean-Marc Lehu
Médium: Printed Book
Vydáno: London Kogan Page 2007
Témata:
Product management
Product placement in mass media
Branding (Marketing)
Advertising > Brand name products
On-line přístup:https://books.google.co.in/books?id=h-9kBo37JI0C&printsec=frontcover&dq=Branded+Entertainment++-+Jean-Marc+Lehu&hl=en&sa=X&ved=0CB0Q6wEwAGoVChMI57jIxbLzxgIVjCOUCh0flQyZ#v=onepage&q=Branded%20Entertainment%20%20-%20Jean-Marc%20Lehu&f=false

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