|
|
|
|
| LEADER |
00901nam a22001937a 4500 |
| 020 |
|
|
|a 0-7494-5151-3
|
| 082 |
|
|
|a 658.827
|b LEH/B
|
| 100 |
|
|
|a Jean-Marc Lehu
|9 171616
|
| 245 |
|
|
|a Branded Entertainment
|
| 260 |
|
|
|a London
|b Kogan Page
|c 2007
|
| 300 |
|
|
|a ix+266p.
|
| 650 |
|
|
|a Product management
|9 171617
|
| 650 |
|
|
|a Product placement in mass media
|9 171618
|
| 650 |
|
|
|a Branding (Marketing)
|9 171619
|
| 650 |
|
|
|a Advertising--Brand name products
|9 171620
|
| 856 |
|
|
|u https://books.google.co.in/books?id=h-9kBo37JI0C&printsec=frontcover&dq=Branded+Entertainment++-+Jean-Marc+Lehu&hl=en&sa=X&ved=0CB0Q6wEwAGoVChMI57jIxbLzxgIVjCOUCh0flQyZ#v=onepage&q=Branded%20Entertainment%20%20-%20Jean-Marc%20Lehu&f=false
|
| 942 |
|
|
|c BBK
|
| 999 |
|
|
|c 188911
|d 188907
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_827000000000000_LEH_B
|7 0
|8 NFIC
|9 189052
|a SMBS
|b SMBS
|c GEN
|d 2015-07-24
|g 395.00
|l 0
|o 658.827 LEH/B
|p SMBSS450
|r 2015-07-24
|w 2015-07-24
|y BBK
|