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Branded Entertainment
| LEADER | 00901nam a22001937a 4500 | ||
|---|---|---|---|
| 020 | |a 0-7494-5151-3 | ||
| 082 | |a 658.827 |b LEH/B | ||
| 100 | |a Jean-Marc Lehu |9 171616 | ||
| 245 | |a Branded Entertainment | ||
| 260 | |a London |b Kogan Page |c 2007 | ||
| 300 | |a ix+266p. | ||
| 650 | |a Product management |9 171617 | ||
| 650 | |a Product placement in mass media |9 171618 | ||
| 650 | |a Branding (Marketing) |9 171619 | ||
| 650 | |a Advertising--Brand name products |9 171620 | ||
| 856 | |u https://books.google.co.in/books?id=h-9kBo37JI0C&printsec=frontcover&dq=Branded+Entertainment++-+Jean-Marc+Lehu&hl=en&sa=X&ved=0CB0Q6wEwAGoVChMI57jIxbLzxgIVjCOUCh0flQyZ#v=onepage&q=Branded%20Entertainment%20%20-%20Jean-Marc%20Lehu&f=false | ||
| 942 | |c BBK | ||
| 999 | |c 188911 |d 188907 | ||
| 952 | |0 0 |1 0 |4 0 |6 658_827000000000000_LEH_B |7 0 |8 NFIC |9 189052 |a SMBS |b SMBS |c GEN |d 2015-07-24 |g 395.00 |l 0 |o 658.827 LEH/B |p SMBSS450 |r 2015-07-24 |w 2015-07-24 |y BBK | ||