APA Edition Citation

U C Mathur. (2007). Product and Brand Management: Text and Cases (Ed-2.). Excel Books.

Chicago Edition Citation

U C Mathur. Product and Brand Management: Text and Cases. Ed-2. New Delhi: Excel Books, 2007.

MLA Edition Citation

U C Mathur. Product and Brand Management: Text and Cases. Ed-2. Excel Books, 2007.

Warning: These citations may not always be 100% accurate.