Arun kumar & N Meenakshi. (2006). Marketing management. Vikas publishing house.
Chicago Edition CitationArun kumar and N Meenakshi. Marketing Management. New delhi: Vikas publishing house, 2006.
MLA Edition CitationArun kumar and N Meenakshi. Marketing Management. Vikas publishing house, 2006.
Warning: These citations may not always be 100% accurate.