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Marketing Management : Global perspective Indian context

Bibliographic Details
Main Author:	V.S Ramaswamy S Namakumari
Format:	Printed Book
Published:	New Delhi MacMillian Publishing India Ltd. 1990
Edition:	Ed-5
Subjects:	Marketing Management : Global perspective Indian context
Online Access:	https://books.google.co.in/books?id=kxF_AgAAQBAJ&pg=PT10&dq=Marketing+Management+:++Indian+context++Global+perspective&hl=en&sa=X&ved=0CCgQ6wEwAmoVChMIv5f7vtn6xgIVgnCOCh3RGQBU#v=onepage&q=Marketing%20Management%20%3A%20%20Indian%20context%20%20Global%20perspective&f=false

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