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|a V.S Ramaswamy
|a S Namakumari
|9 169236
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| 245 |
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|a Marketing Management : Global perspective Indian context
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| 250 |
|
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|a Ed-5
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| 260 |
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|a New Delhi
|b MacMillian Publishing India Ltd.
|c 1990
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| 300 |
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|a x1v+788p.
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| 650 |
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|a Marketing Management : Global perspective Indian context
|9 169237
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| 856 |
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|u https://books.google.co.in/books?id=kxF_AgAAQBAJ&pg=PT10&dq=Marketing+Management+:++Indian+context++Global+perspective&hl=en&sa=X&ved=0CCgQ6wEwAmoVChMIv5f7vtn6xgIVgnCOCh3RGQBU#v=onepage&q=Marketing%20Management%20%3A%20%20Indian%20context%20%20Global%20perspective&f=false
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