APA Edition Citation

William J Stanton, Michael J Etzel, & Bruce J Walker. (1994). Fundamentals of Marketing (Ed-10.). McGraw-Hill Inc.

Chicago Edition Citation

William J Stanton, Michael J Etzel, and Bruce J Walker. Fundamentals of Marketing. Ed-10. New York: McGraw-Hill Inc, 1994.

MLA Edition Citation

William J Stanton, et al. Fundamentals of Marketing. Ed-10. McGraw-Hill Inc, 1994.