G.S. Batra. (1996). Marketing Management (Ed-1.). Anmol Publication Pvt LTD.
Chicago Edition CitationG.S. Batra. Marketing Management. Ed-1. New Delhi: Anmol Publication Pvt LTD, 1996.
MLA Edition CitationG.S. Batra. Marketing Management. Ed-1. Anmol Publication Pvt LTD, 1996.
Warning: These citations may not always be 100% accurate.