APA Edition Citation

Malcom McDonald & Ian Dunbar. (2004). Market Segmentation How to do it How to profit from it. Elsevier.

Chicago Edition Citation

Malcom McDonald and Ian Dunbar. Market Segmentation How to Do It How to Profit from It. New Delhi: Elsevier, 2004.

MLA Edition Citation

Malcom McDonald and Ian Dunbar. Market Segmentation How to Do It How to Profit from It. Elsevier, 2004.

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