Philip Kotler & Kevin Lane Keller. (2005). Marketing Management (Ed.12.). Prentice-Hall of india.
Chicago Edition CitationPhilip Kotler and Kevin Lane Keller. Marketing Management. Ed.12. New Delhi: Prentice-Hall of india, 2005.
MLA Edition CitationPhilip Kotler and Kevin Lane Keller. Marketing Management. Ed.12. Prentice-Hall of india, 2005.
Warning: These citations may not always be 100% accurate.